Experienced Digital Strategist, Media & Comms Planner with a background in Marketing and Advertising since 2013. I help brands navigate the digital ecosystem by bridging strategy, creativity and media to drive meaningful campaigns.
Prior clients such as
Scandlines
danske bank
arla Foods
GUBI
The danish parliament
Ørsted
I connect strategy, creativity and media to craft campaigns that don’t just exist but actually make an impact. With over a decade in advertising, I’ve worked across industries helping brands turning big ideas into smart execution.
I’m all about turning insights into action — ensuring the right message reaches the right audience at the right time. Whether it’s digital strategy, media planning or communications, my focus is always on coherence, impact and delivering measurable outcomes.
As the digital landscape evolves, so do the expectations around quality, ethics, transparency, and meaningful communication. The future lies in connecting these disciplines - where strategy and execution work together to create campaigns that are not just effective but responsible and resonant.
Let’s create something meaningful together <3
Named one of the top 20 talents within the industry - under the age of 30
Read more about it here
A strategic approach to media ensures the right message reaches the right audience at the right time. Careful planning and precise media buying maximize impact, efficiency and ROI.
Activation
Buying
Planning
Selecting the right platforms is essential for campaign success. A well-defined channel strategy ensures that messaging is delivered where audiences are most engaged, aligning with brand objectives for maximum effectiveness.
Strategy
insights
Audience
Measurable success starts with clear goals. Defining the right KPIs and tracking frameworks provides valuable insights, ensuring campaigns are continuously optimized for performance.
User Journey
Tracking
KPI's
Turning engagement into action is key to growth. Analyzing user behavior and refining digital touchpoints enhance conversion rates, improving the overall customer journey and driving results.
Leads
Touchpoints
Growth
A structured communication strategy is the foundation of effective marketing. Aligning messaging with audience insights and business objectives ensures clarity, consistency, and impact.
messaging
audience
insights
Content should do more than exist—it should engage, inform, and convert. Strategic, insight-driven content ensures messaging resonates with the right audience while supporting overall marketing goals.
creative
visual
messaging
Campaigning
Meta
Youtube
TikTok
Snapchat
X
SEM
Display/Programmatic
OOH
2024-2025
Winner of the M Talent award; Named one of the top 20 talents within the industry - under the age of 30
2020-2022
Media Strategic lead: The Danish Health Authority, Covid Campaign (awards: CCA)
2023
Media Strategic lead: The Danish Health Authority, anti-smoking campaign But Why? (awards: DDA, Rambuk, True Award, CCA, AEA)
2019
Media Strategic lead, Greater Copenhagen campaign for Copenhagen Capacity (awards: Best Place Brand)
2017-2018
Media Strategic lead: ”Vold Kan Forekomme” for Minister for Gender Equality (awards: CCA)
2023-2024
Part of Advice’s KPI-team, responsible for developing an award-winning KPI-framework (awards: AMEC Award)
Ministry of Foreign Affairs of Denmark
DVFA
The Danish Health Authority
Realdania
Bolius
the danish parliament
SundhedsTV
Ørsted
Danske bank
Vinny's
Ambu
World Animal Protection
Copenhagen Capacity
GUBI
Grundfos
Danish Tax Agency
Scandlines
3Business
ATP
Pond
schwung agency
Copenhagen Business School
Roche
Bristol Myers Squibb
DOT
Bayer
Daiichi Sankyo
Arla Foods
Copenhagen Zoo
Julemærkefonden
scandlines
Børns vilkår
royal danish Theater
People's Press
Danish District Heating Association
